Snickers

Found in the 1176^th issue of Rolling Stone (2/14/13), this ad got my attention because of our discussion of slogans and ad catch phrases in advertising. I was shocked to realize I couldn’t remember many of the catch phrases which we had discussed, but, the recent “You’re not you when you’re hungry” campaign by Snickers has been resonating in my mind. Overall, it is a very basic ad, brown background to match the milk-chocolate shell of a snicker, logo prominently displayed, etc.

The other side of this ad though is that while it doesn’t say it anywhere, this ad is clearly marketed towards men. Snickers employed a tactic I hadn’t seen prior to this ad, which it offered a coupon for another company (presumably in bed with Snickers), but as the text in the ad stated, it offered the coupon to the oblivious boyfriend in all of us. “If hunger caused a delayed response to ’is she prettier than me?’, use this coupon. But next time, eat snickers!” Flowers solve all a woman’s problems, right?