For this project, I honestly wasn’t totally sure where to look. So I turned to the giant stack of back-issues of Rolling Stone Magazine that I’ve amassed as toilet reading over the past couple of years. I chose mostly advertisements because I felt like they were what would be easiest for me to assess and try and find some meaning in, outside of what is put in front of me. Also, the average person sees atleast 3,000 advertisements every day of their life, is that not something to try and pay attention to?
Overall I felt that the ad’s served their purpose’s, they got the product in the reader’s mind, but some interested me more than others. The way that all 4 of the cologne adds in 1172/1173 all were more or less the same advertisement, with only white people got my attention because it showed just how little originality there is. You may notice that the men in the Armani, Saint Laurent, and Chanel ad all have not only the same facial expression, but their eyes are all averted. The woman in the Armani ad is clearly supposed to be seen as being totally infatuated with the man in the ad, while the woman in the Gucci ad is gazing at the reader, telling the reader that they have her attention. The way that both women are portrayed more or less to play-up the men struck me as peculiar, because even in the Gucci ad, it is for a woman’s perfume.
When I finished compiling the media for my journal, I felt a sadness almost, because almost every piece I chose ended up having some sort of negative connotations attached to the advertisement.
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